Context

Sales leaders play a pivotal role in ensuring that their teams are well-trained and equipped with the necessary skills to succeed. This program is designed to prepare sales leaders to effectively train and develop their sales teams, including sales supervisors, team leaders, and frontline salespeople.

This Train-the-Trainer program ensures that sales leaders are well-prepared to develop and deliver effective training programs, enhancing the skills and performance of their sales teams at all levels.

Program Overview

This program focuses on equipping sales leaders with the skills to design, deliver, and evaluate training programs. It covers adult learning principles, training methodologies, facilitation techniques, and coaching strategies. The goal is to empower sales leaders to become effective trainers and mentors.

By the end of this program, you will

• Understand the principles of adult learning and training design
• Develop effective training programs tailored to sales teams
• Master facilitation and presentation skills
• Learn coaching and mentoring techniques
• Assess training effectiveness and provide constructive feedback
• Create an engaging and interactive learning environment

Training pedagogy

• Interactive lectures
• Group discussions and workshops
• Role-playing and simulation exercises
• Peer coaching and feedback sessions
• Case studies and real-life examples
• Quizzes and assessments
• Action planning and follow-up strategies

Who all can attend

• New hires in in-shop promoter roles
• Existing in-shop promoters looking to enhance their skills
• Retail store associates assigned to product promotion
• Brand ambassadors and product demonstrators
• Sales staff in retail environments responsible for promoting specific products