Context

In-shop promoters are responsible for promoting products within retail environments, engaging with customers, and driving sales. This program aims to enhance their product knowledge, customer engagement skills, and sales techniques.

Program Overview

This program focuses on building essential skills for in-shop promoters, including product demonstration, customer engagement, sales techniques, and merchandising. It also covers understanding customer needs and providing excellent customer service.

By the end of this program, you will

• Understand the role of an in-shop promoter
• Develop effective communication and customer engagement skills
• Learn techniques for product demonstration and promotion
• Master the art of upselling and cross-selling
• Understand customer needs and tailor solutions
• Provide excellent customer service
• Improve merchandising and display skills

Training pedagogy

• Interactive sessions
• Role-play
• Product demonstration activities
• Group discussions
• Case studies
• Hands-on activities
• Quizzes and assessments
• Feedback and coaching sessions

Who all can attend

• New hires in in-shop promoter roles
• Existing in-shop promoters looking to enhance their skills
• Retail store associates assigned to product promotion
• Brand ambassadors and product demonstrators
• Sales staff in retail environments responsible for promoting specific products